Friday, August 2, 2013

GUEST POST: How Important is Branding to an Unpublished Author or Published Author? by MJ Kane

Good morning!

Today I have the opportunity to share a few branding tips with you. Some of you may have visited my blog and read the post I wrote where I shared a few of the things I’ve done to build my brand. One thing I can honestly say is that it is not a process that can be done in a matter of a few hours. Brand building takes time. For starters, you have to know what your brand is. Let’s get started!

1) Creating your brand as is an investment in you. It is a way to define yourself as a writer and distinguish you and your writing voice from other authors.
2) Your brand is more than just a picture used on a book cover or as the image on your FB or Twitter accounts. It is your public image. What is a public image? It is how readers perceive you. How do they do this? By formulating opinions about you based on what content you put online. You can ‘steer them in the right direction’ by monitoring that content. Your interactions with other authors and fans, opinions you share, as well as your accessibility are key. Think twice about commenting on political, religious, racial, or any other hot topics. Don’t get me wrong, everyone is entitled to their opinions and have the right to share them. But, is it possible that your personal opinions may offend a fan? The last thing any author wants to do after spending countless hours of writing, marketing, and promoting to build your fan base is to say the wrong thing in the heat of the moment and run fans away. I’ve seen one too many comments made by readers who vow to never support an author again because of a comment posted online. Another great example…Paula Dean…enough said.

3) Once you have decided how you want the public to view you, be that way at all times. If being easy to talk to is what you want, then be that way! Don’t ignore emails, Facebook PM’s, Twitter responses, etc. from fans who wish to connect with you. Once you decided to publish your book, you pretty much opened up a part of your life to your readers. If quiet and mysterious is the persona you wish to have, then again, be that way. But beware…readers these days prefer interaction with their favorite authors. Failure to do so can slow the growth of your fan base. You’d be surprised to find out just how much a few minutes of interaction with a fan can build a lifetime of support.

So, those are my Branding tips for today. Stop by next Friday morning when I will share a few more. If you haven’t read my blog, I am attaching the link. Until next time, have a great weekend and HAPPY BRANDING!!!

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