days it seems like everyone's book marketing budget is a little tighter. If
you're feeling the pinch, or if you're just looking for some great free stuff to
do on your own, here are some tips that could help keep you on track.
domain name as soon as you have a title for your book. You can get domain names
for as little as $8.95. Tip: When buying a domain always try to get a .com and
stay away from hyphens, i.e. penny-sansevieri.com - surfers rarely remember to insert
your bio and have someone who can be objective critique it; you’ll need it when
you start pitching yourself to the media.
your first book event!
your own email newsletter; it’s a great way to keep readers, friends and family
updated and informed on your success.
Twitter account and begin tweeting. If you don't think Twitter is significant,
think again; it's been a major part of our marketing strategy for several years
now (before anyone even knew what Twitter was).
set of questions or discussion topics that book clubs can use for your book, and
post them on your Web site for handy downloads.
book info or URL to your answering machine message.
Facebook Fan page. Fan Pages are much better than groups because they're
searchable in Google.
you can get your friends to host a “book party” in their home. You come in and
discuss your book and voila, a captive audience!
catalogs you think your book would be perfect for and then submit your packet to
them for consideration. If you're unsure of what catalogs might work for you,
head on over to www.catalogs.com and peruse their list.
to your local retailers and see if they’ll carry your book; even if it’s on
consignment, it might be worth it!
book to Google Book Search.
some authors with similar subjects and then offer to exchange links with
Squidoo page and make sure it's linked to your Twitter Account and Facebook Fan
your blog is connected to Amazon via their Amazon Author Central program (yes,
friends and family to email five people they know and tell them about your
your business card, bookmark, or book flyer wherever you go.
to Google Alerts and make sure that you are getting alerts under your name as
well as your book title(s), brand, and keywords.
yourself to your local television stations.
yourself to your local print media.
the Q&A for your press kit. You’ll need it when you start booking media
Oprah. Go ahead, you know you want to.
topic of your book in the news? Check your local paper, and write a letter to
the editor to share your expertise (and promote your book!).
your local library and see if you can set up an event. They love local
want to get your book into your local library system? Try dropping off a copy to
your main library; if they stock it chances are the other branches will
Chase’s Calendar of Events (www.chases.com) and find out how to create your own
vacation? Use your away-from-home time to schedule a book event or two.
book is appropriate, go to local schools to see if you can do a reading.
book that could be sold in bulk? Start with your local companies first and see
if they’re interested in buying some promotional copies to give away at company
forget to add reviews to your Web site. Remember that what someone else has to
say is one thousand times more effective than anything you could say!
meet the press? Search the Net for Press Clubs in your area, they meet once a
month and are a great place to meet the media.
celebrity endorsement? Find celebs in your market with an interest in your topic
and then go for it. Remember all they can say is no. Check out the Actors Guild
for a list of celeb representatives.
get some magazine exposure? Why not pitch some regional and national magazines
with your topic or submit a freelance article for reprint consideration?
your next book. Sometimes the best way to sell your first book is by promoting